Mixed rice and flour based food consumption encouragement movement (混粉食獎勵運動) and evolution of ramen

In 1960s, the South Koreans suffered from rice shortage. In order to reduce rice consumption, the South Korean government imposed restrictions and sanctions upon Koreans’ eating culture. The government encouraged citizens to eat mixed rice instead of 100% white rice and flour based products. Also, the government financially supported food companies like Samyang, Odduki, and Nongshim. Korean style instant ramen was invented in 1970s. The video below is a clip from EdailyTV broadcast’s TV program “The secret of innovation.” It talks about the origin and evolution of ramen caused by social changes. (It is in Korean.)

Video clip from Edaily TV's "History of Korean Ramen"

{https://www.youtube.com/watch?v=1n9r1HX01XQ}

Reference:

1. Edaily TV Broadcast. [The Secret of Innovation] (Nov, 2011) History of Korean Ramen https://www.youtube.com/watch?v=1n9r1HX01XQ